Why Full-Stack Developers Should Charge for the Whole Stack
Full-stack developers are the swiss-army hires of early-stage product teams: they own the schema, the API, the UI, the deploy pipeline, and often the on-call pager too. That breadth is exactly what makes them valuable to founders shipping an MVP or scaling from $0 to product-market fit, and it deserves a rate that reflects the multiple disciplines bundled into one engagement.
The trap is pricing as if you were only doing one of those jobs. A full-stack rate should sit at or above the frontend or backend specialist rate for the same seniority — never below — because clients are explicitly buying the ability to take a feature from idea to production without coordinating multiple contractors.